{"id":4927,"date":"2020-05-25T18:26:47","date_gmt":"2020-05-25T18:26:47","guid":{"rendered":"http:\/\/monstera.hu\/?p=4927"},"modified":"2022-11-13T05:36:15","modified_gmt":"2022-11-13T05:36:15","slug":"tipografiai-kisokos-betucsaladok-csoportositasa","status":"publish","type":"post","link":"https:\/\/3mango.hu\/blog\/tipografiai-kisokos-betucsaladok-csoportositasa\/","title":{"rendered":"Tipogr\u00e1fiai kisokos – Bet\u0171csal\u00e1dok csoportos\u00edt\u00e1sa"},"content":{"rendered":"
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A k\u00fcl\u00f6nb\u00f6z\u0151 st\u00edlus\u00fa \u00e9s alak\u00fa bet\u0171k sokas\u00e1g\u00e1ban bizony sokszor rendk\u00edv\u00fcl neh\u00e9z kiigazodni. A bet\u0171kkel foglalkoz\u00f3 szakk\u00f6nyvek, t\u00f6bb elt\u00e9r\u0151 csoportos\u00edt\u00e1st is k\u00f6z\u00f6lnek. \u00c1m bizonyos bet\u0171kr\u0151l ezek ismeret\u00e9ben is neh\u00e9z eld\u00f6nteni, hogy hova is soroljuk \u0151ket. A k\u00f6vetkez\u0151kben a szigor\u00fa szakmais\u00e1got f\u00e9lret\u00e9ve, a kin\u00e9zet\u00fck, rajzolatok alapj\u00e1n fogjuk csoportos\u00edtani bet\u0171t\u00edpusainkat, bet\u0171csal\u00e1djainkat. A csoportos\u00edt\u00e1s alapj\u00e1n n\u00e9gy form\u00e1t k\u00fcl\u00f6nb\u00f6ztethet\u00fcnk meg \u00fagymint:<\/p>\n

Talpas bet\u0171k<\/p>\n

Talpn\u00e9lk\u00fcli bet\u0171k<\/p>\n

Kalligrafikus bet\u0171k<\/p>\n

Dekorat\u00edv bet\u0171k<\/p>\n

Talpas bet\u0171k<\/strong>
\nMint a neve is mutatja ezek a bet\u0171csal\u00e1dok a bet\u0171k sz\u00e1r\u00e1n\u00e1l tal\u00e1lhat\u00f3 vastagod\u00e1sr\u00f3l ismerhet\u0151k meg. A bet\u0171k talpa egyfajta optikai stabilit\u00e1st k\u00f6lcs\u00f6n\u00f6z a bet\u0171knek. A talpas bet\u0171 m\u00e9g \u00f6nmag\u00e1ban \u00e1llva is magabiztosan, feld\u00f6nthetetlen\u00fcl \u00e1ll. Mivel k\u00f6nyveink t\u00f6bbs\u00e9g\u00e9nek t\u00f6rzssz\u00f6veg\u00e9t ilyen bet\u0171t\u00edpussal szedt\u00e9k, agyunk m\u00e1r nagyon j\u00f3l hozz\u00e1szokott a talpas bet\u0171k olvas\u00e1s\u00e1hoz.<\/p>\n

Ha sz\u00f6vegeinket k\u00f6nnyen olvashat\u00f3ra tervezz\u00fck, mindenk\u00e9pp \u00e9rdemez megfontolni valamelyik talpas bet\u0171csal\u00e1d alkalmaz\u00e1s\u00e1t. N\u00e9zz\u00fcnk meg n\u00e9h\u00e1nyat a talpas bet\u0171t\u00edpusokb\u00f3l: Times New Roman, Garamond, Courier<\/p>\n

Talpn\u00e9lk\u00fcli bet\u0171k<\/strong>
\nAz el\u0151z\u0151ekkel ellent\u00e9tben, a talpn\u00e9lk\u00fcli bet\u0171csal\u00e1dok bet\u0171inek sz\u00e1ra szigor\u00faan egyenes, semmif\u00e9le talpban nem v\u00e9gz\u0151dik. Mindezen hi\u00e1nyoss\u00e1g ellen\u00e9re e bet\u0171k nem \u00e9rt\u00e9ktelenebbek, puszt\u00e1n a grafikai megval\u00f3s\u00edt\u00e1suk egyszer\u0171bb, sz\u00f6gletesebb modernebb.<\/p>\n

F\u0151leg c\u00edmekben, r\u00f6vid feliratokon, rekl\u00e1msz\u00f6vegekben tal\u00e1lkozhatunk k\u00e9pvisel\u0151ivel. L\u00e1ssunk n\u00e9h\u00e1ny talpatlan bet\u0171t: Arial, Luicida, Verdana<\/p>\n

Kalligrafikus bet\u0171k<\/strong>
\nA kalligrafikus bet\u0171csal\u00e1dok k\u00e9pvisel\u0151it rendk\u00edv\u00fcl k\u00f6nny\u0171 azonos\u00edtani, hiszen azok mindegyik\u00e9ben a bet\u0171k a folyamatos k\u00e9z\u00edr\u00e1shoz hasonl\u00f3an kapcsol\u00f3dnak egym\u00e1shoz.
\nA bet\u0171k grafikai megval\u00f3s\u00edt\u00e1sa is a k\u00e9z\u00edr\u00e1st ut\u00e1nozza nemegyszer meglehet\u0151s fennk\u00f6lts\u00e9ggel \u00e9s eleganci\u00e1val.<\/p>\n

Mivel a kalligrafikus bet\u0171k \u00e1ltal\u00e1ban rendk\u00edv\u00fcl nehezen olvashat\u00f3ak, haszn\u00e1lat\u00e1val b\u00e1njunk nagyon \u00f3vatosan! Kiz\u00e1r\u00f3lag alkalomhoz, mondanival\u00f3hoz ill\u0151, r\u00f6vid sz\u00f6vegekben haszn\u00e1ljuk! Jellemz\u0151 kalligrafikus bet\u0171t\u00edpusok: Monotype Corsiva<\/p>\n

Dekorat\u00edv bet\u0171k<\/strong>
\nA dekorat\u00edv bet\u0171k csal\u00e1dj\u00e1ba soroljuk mindazon bet\u0171t\u00edpusokat, amelyeket egyik fenti kateg\u00f3ri\u00e1ba sem tudunk egy\u00e9rtelm\u0171en besorolni. A soksz\u00edn\u0171 t\u00e1rsas\u00e1g bizonyos tagjai n\u00e9ha eg\u00e9szen elk\u00e9peszt\u0151 grafikai megold\u00e1sokkal k\u00e1pr\u00e1ztatj\u00e1k el a kiadv\u00e1nyszerkeszt\u0151ket \u00e9s olvas\u00f3kat. Egyes bet\u0171k teteje l\u00e1ngol, m\u00e1sok egy\u00e9b k\u00fcl\u00f6nlegess\u00e9geket kaptak n\u00e9ha a teljes olvashatatlans\u00e1gig fokozva a grafikai megold\u00e1sokat.<\/p>\n

Mindezek ellen\u00e9re a bet\u0171csal\u00e1d tagjait j\u00f3l haszn\u00e1lhatjuk log\u00f3kban, embl\u00e9m\u00e1kban \u00e9s rekl\u00e1mfeliratokban.<\/p>\n

A c\u00edmsorokban alkalmazva kiadv\u00e1nyunknak moderns\u00e9get, fiataloss\u00e1got, egyedis\u00e9get k\u00f6lcs\u00f6n\u00f6zhet\u00fcnk. N\u00e9h\u00e1ny, tal\u00e1n ismer\u0151s grafikus bet\u0171t\u00edpus: Isabelle, Alibi<\/p>\n

Sz\u00edvesen megtervezz\u00fck az \u00d6n kreat\u00edv magazinj\u00e1t, katal\u00f3gus\u00e1t, bros\u00far\u00e1j\u00e1t is! <\/span><\/p>\n

Kiadv\u00e1nyszerkeszt\u00e9s..<\/span><\/a><\/div>\n

via\u00a03 Mang\u00f3<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
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\n

Megold\u00e1saink, azaz
hogyan k\u00e9pzelj\u00fck el!<\/strong><\/h2>\n

A 3 Mang\u00f3 f\u0151 profilja k\u00fcl\u00f6nb\u00f6z\u0151 szolg\u00e1ltat\u00f3k \u2013 nyomd\u00e1k, grafikai st\u00fadi\u00f3k, \u00fcgyn\u00f6ks\u00e9gek, multik marketing oszt\u00e1lya, mag\u00e1nszem\u00e9lyek, v\u00e1llalkoz\u00e1sok \u2013 t\u00e1mogat\u00e1sa! Innen a sz\u00e9les spektrum\u00fa r\u00e1l\u00e1t\u00e1sunk a rekl\u00e1mgrafika<\/a> minden ter\u00fclet\u00e9re!
<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Kiadv\u00e1nytervez\u00e9s<\/a>
\n- K\u00e9zzel foghat\u00f3 megjelen\u00e9s!<\/small><\/h4>\n

Egy v\u00e1llalkoz\u00e1s pont annyira n\u00edv\u00f3s, mint a kiadv\u00e1ny<\/a>, amit kiad a kez\u00e9b\u0151l. Konzekvens profizmus, st\u00edlusos hat\u00e1rozotts\u00e1g, megalkuv\u00e1st nem t\u0171r\u0151 sz\u00ednvonal \u2013 abszol\u00fat priorit\u00e1s a 3 Mang\u00f3 csapat\u00e1n\u00e1l.<\/p>\n

<\/p>\n

\n
Kiadv\u00e1nytervez\u00e9s..<\/span><\/a><\/div>\n<\/div>\n

<\/p>\n<\/div>\n<\/div><\/div><\/div>

\n
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Arculattervez\u00e9s<\/a>
\n- Forma \u00e9s kapcsolat!<\/small><\/h4>\n

Egy j\u00f3l megk\u00fcl\u00f6nb\u00f6ztethet\u0151 arculat minden, mag\u00e1ra ad\u00f3 v\u00e1llalkoz\u00e1s elengedhetetlen alapeleme. Ennek az arculatnak rezon\u00e1lnia kell a szolg\u00e1ltat\u00e1s tartalm\u00e1val \u00e9s \u00edgy tud egy sz\u00ednvonalas k\u00e9pet adni.<\/p>\n

<\/p>\n

\n
Arculattervez\u00e9s..<\/span><\/a><\/div>\n<\/div>\n

<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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\nKiadv\u00e1nytervez\u00e9s:<\/strong><\/a> plak\u00e1t<\/a>, katal\u00f3gus<\/a>, leporell\u00f3<\/a>, bros\u00fara<\/a>, prospektus<\/a>, magazin<\/a>, sz\u00f3r\u00f3lap<\/a>, prezent\u00e1ci\u00f3<\/a>, mappa<\/a>, jegyzett\u00f6mb<\/a>, t\u00e1j\u00e9koztat\u00f3 f\u00fczet<\/a>, term\u00e9kbemutat\u00f3<\/a>, n\u00e9vjegyk\u00e1rtya<\/a>, lev\u00e9lpap\u00edr<\/a>, sz\u00f3r\u00f3lap<\/a>, bor\u00edt\u00e9k<\/a>, rekl\u00e1mgrafika<\/a>, kiadv\u00e1nyszerkeszt\u00e9s<\/a>, grafikai tervez\u00e9s<\/a>, 3 Mang\u00f3<\/a>
\n<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

A k\u00fcl\u00f6nb\u00f6z\u0151 st\u00edlus\u00fa \u00e9s alak\u00fa bet\u0171k sokas\u00e1g\u00e1ban bizony sokszor rendk\u00edv\u00fcl neh\u00e9z kiigazodni. A bet\u0171kkel foglalkoz\u00f3 szakk\u00f6nyvek, t\u00f6bb elt\u00e9r\u0151 csoportos\u00edt\u00e1st is k\u00f6z\u00f6lnek. \u00c1m bizonyos bet\u0171kr\u0151l ezek ismeret\u00e9ben is neh\u00e9z eld\u00f6nteni, hogy hova is soroljuk \u0151ket. A k\u00f6vetkez\u0151kben a szigor\u00fa szakmais\u00e1got f\u00e9lret\u00e9ve, a kin\u00e9zet\u00fck, rajzolatok alapj\u00e1n fogjuk csoportos\u00edtani bet\u0171t\u00edpusainkat, bet\u0171csal\u00e1djainkat. A csoportos\u00edt\u00e1s alapj\u00e1n n\u00e9gy form\u00e1t k\u00fcl\u00f6nb\u00f6ztethet\u00fcnk meg […]<\/p>\n","protected":false},"author":1,"featured_media":5001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[338,104,337,332,331,499,343,372],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szakmai-blog","tag-3-mango","tag-friss","tag-grafikai-tervezes","tag-kiadvanyszerkesztes","tag-kiadvanytervezes","tag-kisokos","tag-szakmai-blog","tag-tipografia"],"yoast_head":"\nTipogr\u00e1fiai kisokos - Bet\u0171csal\u00e1dok csoportos\u00edt\u00e1sa - Magazin<\/title>\n<meta name=\"description\" content=\"A k\u00fcl\u00f6nb\u00f6z\u0151 st\u00edlus\u00fa \u00e9s alak\u00fa bet\u0171k sokas\u00e1g\u00e1ban bizony sokszor rendk\u00edv\u00fcl neh\u00e9z kiigazodni..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3mango.hu\/blog\/tipografiai-kisokos-betucsaladok-csoportositasa\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipogr\u00e1fiai kisokos - Bet\u0171csal\u00e1dok csoportos\u00edt\u00e1sa\" \/>\n<meta property=\"og:description\" content=\"A k\u00fcl\u00f6nb\u00f6z\u0151 st\u00edlus\u00fa \u00e9s alak\u00fa bet\u0171k sokas\u00e1g\u00e1ban bizony sokszor rendk\u00edv\u00fcl neh\u00e9z kiigazodni..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3mango.hu\/blog\/tipografiai-kisokos-betucsaladok-csoportositasa\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazin\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/3mango\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-25T18:26:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-13T05:36:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/3mango.hu\/blog\/wp-content\/uploads\/2020\/05\/tipografiai-kisokos-3mango-blog-003.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Attila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tipogr\u00e1fiai kisokos - 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