{"id":4924,"date":"2020-05-20T18:21:36","date_gmt":"2020-05-20T18:21:36","guid":{"rendered":"http:\/\/monstera.hu\/?p=4924"},"modified":"2022-11-13T05:36:28","modified_gmt":"2022-11-13T05:36:28","slug":"tipografiai-kisokos-olvashatosag","status":"publish","type":"post","link":"https:\/\/3mango.hu\/blog\/tipografiai-kisokos-olvashatosag\/","title":{"rendered":"Tipogr\u00e1fiai kisokos – Olvashat\u00f3s\u00e1g"},"content":{"rendered":"
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Amikor k\u00e9perny\u0151re vet\u00fcnk egy sz\u00f6veget, rendszerint annak rem\u00e9ny\u00e9ben tessz\u00fck ezt, hogy irom\u00e1nyunkat valaki el is olvassa. A k\u00e9perny\u0151 el\u0151tt \u00fcl\u0151 webet b\u00f6ng\u00e9sz\u0151 olvas\u00f3 rendk\u00edv\u00fcl \u00e9rt\u00e9kes \u00e9s k\u00e9nyes j\u00f3sz\u00e1g (a j\u00f3sz\u00e1g sz\u00f3 kiz\u00e1r\u00f3lag k\u00f6zgazdas\u00e1gtani jelent\u00e9s\u00e9re gondolva). Amint megnehez\u00edti valami az olvas\u00e1s\u00e1t, elf\u00e1rad, vagy nem siker\u00fcl fenntartani az \u00e9rdekl\u0151d\u00e9s\u00e9t azonnal tov\u00e1bbsz\u00f6rf\u00f6l. Olvas\u00f3ink megtart\u00e1sa \u00e9rdek\u00e9ben c\u00e9lszer\u0171 betartani az al\u00e1bbi szab\u00e1lyokat.<\/p>\n

A k\u00e9perny\u0151n val\u00f3 publik\u00e1l\u00e1s szab\u00e1lyai az olvashat\u00f3s\u00e1g t\u00fckr\u00e9n kereszt\u00fcl:<\/h3>\n

Ne nagybet\u0171vel
\nA kisbet\u0171k egyedi alakja megk\u00f6nny\u00edti az olvas\u00e1st, a t\u00f6rzssz\u00f6veget szedj\u00fck mindig kisbet\u0171vel. Arr\u00f3l nem is besz\u00e9lve, hogy a nagybet\u0171vel szedett sz\u00f6veg \u00fagy hat, mintha torkunk szakadt\u00e1b\u00f3l \u00dcV\u00d6LT\u00d6ZN\u00c9NK!<\/p>\n

El\u0151re talpasok
\nMivel k\u00f6ly\u00f6kkorunkban ronggy\u00e1 olvasott indi\u00e1nk\u00f6nyveink \u00e9s le\u00e1nyreg\u00e9nyeink \u00e1ltal\u00e1ban valamilyen talpas bet\u0171vel szedettek, agyunk jobban hozz\u00e1szokott az ilyen sz\u00f6vegek olvas\u00e1s\u00e1hoz. Hosszabb l\u00e9legzet\u0171 irom\u00e1nyainkat c\u00e9lszer\u0171 ehhez alkalmazkodva, szint\u00e9n talpas bet\u0171kkel megjelen\u00edteni.<\/p>\n

Persze a diz\u00e1jn \u00e9rdek\u00e9ben r\u00f6vid sz\u00f6vegekn\u00e9l elt\u00e9rhet\u00fcnk ett\u0151l, mint ahogy tette ezt e sorok \u00edr\u00f3ja, azaz \u00e9n.<\/p>\n

Haszn\u00e1ljunk keskeny bekezd\u00e9seket
\nOlvas\u00e1s sor\u00e1n c\u00e9lszer\u0171 mondanival\u00f3nkat keskeny bekezd\u00e9sekre tagolni. Jelent\u0151sen seg\u00edtj\u00fck ezzel szeg\u00e9ny olvas\u00f3t, hogy egy hossz\u00fa sor elolvas\u00e1sa ut\u00e1n a k\u00f6vetkez\u0151 sor elej\u00e9re visszatal\u00e1ljon.<\/p>\n

A gyorsan olvas\u00f3k kedv\u00e9re is tehet\u00fcnk ezzel, mivel \u0151k egy keskenyebb has\u00e1bot egy tekintettel, egyszeri f\u00f3kusz\u00e1ll\u00e1ssal k\u00e9pesek elolvasni.<\/p>\n

Kulcsszavak kiemel\u00e9se Bizonyos sz\u00f6vegekn\u00e9l sz\u00fcks\u00e9g van a kulcsszavak, vagy fontos sz\u00f6vegr\u00e9szek kiemel\u00e9s\u00e9re. Ezzel jelent\u0151sen megk\u00f6nny\u00edthetj\u00fck az olvas\u00f3 dolg\u00e1t is az \u00faj ismeretek rendszerez\u00e9s\u00e9ben.<\/p>\n

A fontos r\u00e9szeket kiemelhetj\u00fck K\u00f6v\u00e9r\u00edt\u00e9ssel, vagy d\u00f6nt\u00e9ssel. Sok esetben<\/p>\n

a \u00a0\u00a0b e t \u0171 k \u00f6 z \u00f6 k\u00a0\u00a0 n \u00f6 v e l \u00e9 s e<\/p>\n

is a megfelel\u0151 eredm\u00e9nyre vezethet. Az al\u00e1h\u00faz\u00e1ssal azonban baj van!<\/p>\n

A nyomtatott sz\u00f6veg olvas\u00e1sakor az inform\u00e1ci\u00f3t a bet\u0171k egyedibb, fels\u0151 fel\u00e9b\u0151l kapjuk. Ehhez a szem\u00fcnk, agyunk is j\u00f3l alkalmazkodott, ez\u00e9rt az egyes sorok olvas\u00e1sakor tekintet\u00fcnk is a sz\u00f6veg fels\u0151 fel\u00e9n siklik v\u00e9gig. Az al\u00e1h\u00faz\u00e1s vonala azonban vonzza a tekintet\u00fcnket, ez\u00e9rt a szem\u00fcnk k\u00e9nytelen a sz\u00f6veg als\u00f3 fel\u00e9re ugrani, ami viszont kevesebb inform\u00e1ci\u00f3t tartalmaz.<\/p>\n

\u00c9ppen ez\u00e9rt az al\u00e1h\u00fazott sz\u00f6veg olvas\u00e1sa rendk\u00edv\u00fcl neh\u00e9z, az al\u00e1h\u00fazott szavak kibillentik az olvas\u00f3t az olvas\u00e1s ritmus\u00e1b\u00f3l. Ker\u00fclj\u00fck az al\u00e1h\u00faz\u00e1s alkalmaz\u00e1s\u00e1t mindenhol! \ud83d\ude42<\/p>\n

Sz\u00edvesen megtervezz\u00fck az \u00d6n kreat\u00edv magazinj\u00e1t, katal\u00f3gus\u00e1t, bros\u00far\u00e1j\u00e1t is! <\/span><\/p>\n

Kiadv\u00e1nyszerkeszt\u00e9s..<\/span><\/a><\/div>\n

via\u00a03 Mang\u00f3<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
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\n

Megold\u00e1saink, azaz
hogyan k\u00e9pzelj\u00fck el!<\/strong><\/h2>\n

A 3 Mang\u00f3 f\u0151 profilja k\u00fcl\u00f6nb\u00f6z\u0151 szolg\u00e1ltat\u00f3k \u2013 nyomd\u00e1k, grafikai st\u00fadi\u00f3k, \u00fcgyn\u00f6ks\u00e9gek, multik marketing oszt\u00e1lya, mag\u00e1nszem\u00e9lyek, v\u00e1llalkoz\u00e1sok \u2013 t\u00e1mogat\u00e1sa! Innen a sz\u00e9les spektrum\u00fa r\u00e1l\u00e1t\u00e1sunk a rekl\u00e1mgrafika<\/a> minden ter\u00fclet\u00e9re!
<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
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Kiadv\u00e1nytervez\u00e9s<\/a>
\n- K\u00e9zzel foghat\u00f3 megjelen\u00e9s!<\/small><\/h4>\n

Egy v\u00e1llalkoz\u00e1s pont annyira n\u00edv\u00f3s, mint a kiadv\u00e1ny<\/a>, amit kiad a kez\u00e9b\u0151l. Konzekvens profizmus, st\u00edlusos hat\u00e1rozotts\u00e1g, megalkuv\u00e1st nem t\u0171r\u0151 sz\u00ednvonal \u2013 abszol\u00fat priorit\u00e1s a 3 Mang\u00f3 csapat\u00e1n\u00e1l.<\/p>\n

<\/p>\n

\n
Kiadv\u00e1nytervez\u00e9s..<\/span><\/a><\/div>\n<\/div>\n

<\/p>\n<\/div>\n<\/div><\/div><\/div>

\n
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Arculattervez\u00e9s<\/a>
\n- Forma \u00e9s kapcsolat!<\/small><\/h4>\n

Egy j\u00f3l megk\u00fcl\u00f6nb\u00f6ztethet\u0151 arculat minden, mag\u00e1ra ad\u00f3 v\u00e1llalkoz\u00e1s elengedhetetlen alapeleme. Ennek az arculatnak rezon\u00e1lnia kell a szolg\u00e1ltat\u00e1s tartalm\u00e1val \u00e9s \u00edgy tud egy sz\u00ednvonalas k\u00e9pet adni.<\/p>\n

<\/p>\n

\n
Arculattervez\u00e9s..<\/span><\/a><\/div>\n<\/div>\n

<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
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\nKiadv\u00e1nytervez\u00e9s:<\/strong><\/a> plak\u00e1t<\/a>, katal\u00f3gus<\/a>, leporell\u00f3<\/a>, bros\u00fara<\/a>, prospektus<\/a>, magazin<\/a>, sz\u00f3r\u00f3lap<\/a>, prezent\u00e1ci\u00f3<\/a>, mappa<\/a>, jegyzett\u00f6mb<\/a>, t\u00e1j\u00e9koztat\u00f3 f\u00fczet<\/a>, term\u00e9kbemutat\u00f3<\/a>, n\u00e9vjegyk\u00e1rtya<\/a>, lev\u00e9lpap\u00edr<\/a>, sz\u00f3r\u00f3lap<\/a>, bor\u00edt\u00e9k<\/a>, rekl\u00e1mgrafika<\/a>, kiadv\u00e1nyszerkeszt\u00e9s<\/a>, grafikai tervez\u00e9s<\/a>, 3 Mang\u00f3<\/a>
\n<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Amikor k\u00e9perny\u0151re vet\u00fcnk egy sz\u00f6veget, rendszerint annak rem\u00e9ny\u00e9ben tessz\u00fck ezt, hogy irom\u00e1nyunkat valaki el is olvassa. A k\u00e9perny\u0151 el\u0151tt \u00fcl\u0151 webet b\u00f6ng\u00e9sz\u0151 olvas\u00f3 rendk\u00edv\u00fcl \u00e9rt\u00e9kes \u00e9s k\u00e9nyes j\u00f3sz\u00e1g (a j\u00f3sz\u00e1g sz\u00f3 kiz\u00e1r\u00f3lag k\u00f6zgazdas\u00e1gtani jelent\u00e9s\u00e9re gondolva). Amint megnehez\u00edti valami az olvas\u00e1s\u00e1t, elf\u00e1rad, vagy nem siker\u00fcl fenntartani az \u00e9rdekl\u0151d\u00e9s\u00e9t azonnal tov\u00e1bbsz\u00f6rf\u00f6l. Olvas\u00f3ink megtart\u00e1sa \u00e9rdek\u00e9ben c\u00e9lszer\u0171 betartani az […]<\/p>\n","protected":false},"author":1,"featured_media":5005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[338,104,337,332,331,499,343,372],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szakmai-blog","tag-3-mango","tag-friss","tag-grafikai-tervezes","tag-kiadvanyszerkesztes","tag-kiadvanytervezes","tag-kisokos","tag-szakmai-blog","tag-tipografia"],"yoast_head":"\nTipogr\u00e1fiai kisokos - Olvashat\u00f3s\u00e1g - 3Mang\u00f3 - Magazin<\/title>\n<meta name=\"description\" content=\"Ha megnehez\u00edti valami az olvas\u00e1st, akkor nem siker\u00fcl fenntartani az \u00e9rdekl\u0151d\u00e9st, \u00edgy azonnal tov\u00e1bbsz\u00f6rf\u00f6l. C\u00e9lszer\u0171 betartani az al\u00e1bbi..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3mango.hu\/blog\/tipografiai-kisokos-olvashatosag\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipogr\u00e1fiai kisokos - Olvashat\u00f3s\u00e1g\" \/>\n<meta property=\"og:description\" content=\"Ha megnehez\u00edti valami az olvas\u00e1st, akkor nem siker\u00fcl fenntartani az \u00e9rdekl\u0151d\u00e9st, \u00edgy azonnal tov\u00e1bbsz\u00f6rf\u00f6l. 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